© The German Insurance Association (GDV e.V. According to the Statistics Division of the Food and Agriculture Organisation of the United Nations (Faostat) Portugal is the only European country that produces pineapples. Consumers in Western Europe prefer smaller-sized pineapples. Improve working conditions, reduce water use and apply. Pineapples do not ripen after harvesting. Over 80% of all European imports are MD2. Pineapples from Costa Rica are transported by sea. Each retailer has its own way to differentiate in presentation, quality and price. The CBI Trend mapping provides information on general trends in the European market for fresh fruits and vegetables. For general trade in pineapples, consider establishing direct trade relations with the leading destination markets. If you export pineapples without having your own production facilities, focus on alternative or specialised trade channels instead of on the large supply chains. Although it’s not guaranteed that you’ll get a crop of home-grown pineapples, you may be in with a chance if you provide the right growing conditions. Certification schemes that are in line with the Global Social Compliance Programme (GSCP) are more likely to be accepted by European supermarkets. Be gentle. Within the pineapple segment, consumers have the choice of buying whole pineapples or freshly cut pineapples. The pineapple trade is dominated by the MD2 type variety and a few multinational companies: Dole Food Company, Del Monte Foods, Fyffes and Chiquita. This section details market-entry opportunities and barriers relating to pineapples, as well as information concerning competition at the company and product levels. This method has long been practiced by pineapple packers but it is of questionable reliability. An increasing number of European consumers prefer food products that are produced and processed using natural methods. Whilst pineapples… Ethylene sensitivity may be classified as low [16]. Since food safety is a top priority in all European food sectors, you can expect most buyers to request extra guarantees from you in the shape of certification. Other suppliers that manage to supply the rest of exports are mainly Ecuador (€37 million with a high share of air-freighted pineapples), Côte d’Ivoire and Ghana (both €28 million euros), among the several smaller export countries. Fresh pineapples are classified according to Size Codes A–H, with average weights (including the crown) ranging from 2750 grams (Size A) to 800 grams (Size H). In southern European countries, street markets and specialist shops are more dominant. What are the European buyer requirements for fresh pineapples from West Africa? Pineapples are divided into three classes: Extra Class, Class I and Class II. Note that buyers in several countries such as the United Kingdom, Germany, the Netherlands and Austria set MRLs that are stricter than those specified in European legislation. Normal small and medium sized: €1.50–2.50 apiece, Organic pineapple: up to 50% higher retail price, Fair trade pineapple: up to 50% higher retail price, Freshly cut pineapple: €7–10 per kilogram (packaged in weights of 100–500 grams), Canned pineapples: €0.50–4 per kg (200–500 g per unit), For consumer prices, consult the online shops or ranges of supermarket chains. Shop in store or online. What are the terms for delivery and payment on the European fresh pineapple market? Examples of other food safety management systems that can be required are: These management systems are supplemental to GLOBALG.A.P. Evaluations on the fruit quality were conducted at Perishable Transport Co. Ltd. (PTCL), Colnbrook (T=3–11°C, RH=40–100%) and Classic Hotel, Sussex Garden, London (T=18–22°C, RH=30–40%). But with a production volume of around one thousand tonnes its impact is unlikely to reach further than Portugal and Spain. See the CBI market intelligence platform for more information about. What client services should you offer European importers of fresh pineapples? 1580/2007 specify that imports of fresh fruits and vegetables from third countries to the European Union (EU) must conform to the EU Marketing Standards or their equivalent. Pineapples are imported into the UK. It is important to distinguish between the supermarket channel in and the specialist retail channel, which includes fresh grocers and street markets. Be patient though – it can take three years … Their size is excellent for individual consumption and the stems are soft and edible, making it an easy-to-eat variety. You also increase your chances by implementing standards that are recognised by the Sustainability Initiative Fruit and Vegetables (SIFAV). Try not to compete on price alone, building partnerships with buyers and striving for excellence in product quality and handling instead. Pineapples are cultivated from a crown cutting of the fruit of the plant. Your competition will be strongest from other (developing) countries, such as Costa Rica. The success of new entrants is determined by quality and distinctive products. It is recommended that fitness for loading be confirmed by an independent surveyor. So what are the best packaging products used in such an industry and how does the industry use them effectively? Pineapples, however, were mainly used for decoration at this time, and only eaten once they started going rotten. Read more about the principles of organic agriculture on the, Keep up to date on the supply from Costa Rica via the website of the. Pineapples are washed, checked and packed in boxes at the factory ready to be shipped. The best way to convince the consumer to buy your pineapples is by providing the right variety with excellent sweetness and quality. Select your importer according to your company features in terms of size, target group and type of pineapples. Fruit and vegetables exported to the European Union must comply with European legislation on plant health. See more information on geographic differences in the sections below about buyer requirements and market channels. The pineapple boxes are stacked carefully by hand on pallets. Distinguish yourself with outstanding quality, special packaging, labels and social compliance. Carrots, potatoes, broccoli, lettuce, apples, bananas, pears, peppers, avocado, lychees, pineapples. The value of imported pineapples is slowly rising (see Figure 1). Therefore, before the cargo is accepted, holds must be very thoroughly cleaned and ventilated. The minimum weight for a pineapple is 700 grams, except for some small-size varieties, which may weigh less. Together, they produce about 8.2 million tonnes annually (accounting for a third of all pineapples worldwide). In a study of the relative transport contributions to UK food transport, cars were found to account for the largest number of food kilometres (48 per cent of total kilometres) although UK heavy goods vehicles (HGV) operating locally and in Europe were the largest emitters of Use the experience and logistical power of importers and service providers to reach smaller outlets as well. In this video, I will show you how I fertilize my pineapple plant with plant food. product’s commercial identification, i.e. Temporary shortfalls in supply or demand (for example due to drought) can have considerable impact on prices. The experience and redistribution capacity of these leading import hubs offer a more flexible market approach. The fruit is then transported to ports to be packed in refrigerated ships called reefers (bananas take between six and twelve days to get to the UK/Europe). This section provides details about specific trends in the fresh pineapple market. Most European buyers have a social code of conduct which they will expect you to adhere to. Supermarkets demand uniform quantity, relatively large volumes and primarily sea-transported pineapples. For a complete overview of buyer initiatives for social compliance, see the, Examine your company’s current performance, for example by completing a self-assessment on the Business Social Compliance Initiative on the. Baby pineapples are sometimes also used as decoration. Pineapple is a major tropical fruit, which is largely dominated by a few large enterprises. Talk to your customers about their requirements and preferences concerning packaging. Use, for example, the, Find out which MRLs are relevant for papayas by consulting the European, Reduce the amount of pesticides by applying. In order to market organic products in the European Union, you must use organic production methods according to EU legislation. Overall, the value of exported pineapples rose by an average 29.7% for all exporting countries since 2015 when pineapples shipments were valued at … 76% of apples consumed in the UK are from overseas. 1 Apples From the USA, a journey of 10,133 miles. As regards fresh pineapples, social compliance is important, and for most large retailers it is a must. Most fresh pineapples are packed in boxes containing 5–10 pineapples, with approximately 12 kilo net weight. : +49 40 329 06 – 0 Fax: +49 40 380 178 252 32 eMail: kontakt@dole.com Internet: www.dole.de Representative: Victor Esquivel produce affected by rotting or deterioration, such as to make it unfit for consumption, is excluded, clean, practically free of any visible foreign matter, free from damage caused by pests affecting the flesh. They were also famously difficult to transport from the colonies without spoiling, therefore due to their rarity, they became insanely popular and a status symbol in the 16th and 17th centuries. Originally coming from the area between southern Brazil and Paraguay.. In France and Spain it is common to see hypermarkets. Wholesale packaging in carton boxes or crates which can vary in size. The transport of fresh pineapples by sea, using reefer ships, is often combined with the banana trade. In general pineapples for fresh consumption weigh between 1 and 2.5 kg. Most pineapples harvested in Hawaii are transported to the stateside markets by cargo ships into the port at Long Beach, California. Ghana also supplies a small quantity of MD2 pineapples. ), Berlin 1998-2020, Various references and information from the cargo information pages, Overview of Web sites containing information on the locations of truck stops in Europe, Container Transportation – More Than A Coloured Box, Permissible loading capacity of containers, Report on the investigation into Flexitanks, The securing of containers on deck on a container ship, Tipping balance of transversely and diagonally stowed cargo units, eLearning program: Moisture when transporting goods. There are three other classes of pineapple cultivars. Crown size is a crucial grade component, with a minimum size, and ratio of crown:fruit length (0.33 to 1.5) for hig… Make sure that your pineapple has excellent ripeness and flavour. Keep up to date with trends in supply and consumption by checking news sites such as. For example, it has become nearly impossible to supply northern Europe without GLOBALG.A.P., since it is a standard requirement for most supermarkets. Make sure to supply pineapples that are harvested with the right ripeness and flavour. Most pineapples are traded through the same channels as bananas; the actors in this market are often multinationals and highly specialised in these fruits. In spite of the weaker buyer power of smaller shops, these customers have a wide range of choices among the various suppliers and varieties. Pineapple has a relatively low price per kilogram and prices vary according to quality, supply volumes, variety, size and added value. Baby pineapples: ‘Baby pineapples’ are also developing new market potential. This section provides information about the various channels through which fresh fruits and vegetables are marketed in Europe. Pineapples which are bruised prior to transport must be rejected, as they start to rot very rapidly. In the southern part of Europe, more time is spent on eating and food preparation, and this is favourable for suppliers of fresh whole pineapples. In general European consumers are interested in tropical fruit such as pineapples, but its consumption in Europe also depends on availability, the retail price and how the product is presented. Let’s go back to where it all begins, … If you export from western Africa you will have a good logistical position near to Europe. In Europe, trends are developing towards more sustainable approaches to production and processing of fresh fruit. True cost of cheap pineapples in UK supermarkets This article is more than 9 years old. General information and about trade developments in the European market is provided on the CBI Market Intelligence Platform. Now let’s jump into your pineapple options. Frozen and dried pineapple is also becoming more widely available. If they come right off, the pineapple is too ripe to plant. The export opportunities to Europe mainly depend on logistics. Specialising in a distinctive product can increase your earnings, but you must be price-competitive in every category. The companies that dominate the worldwide trade in bananas (Dole, Del Monte, Chiquita and Fyffes) are heavily involved in the production and trade in fresh pineapples as well. Enter the north-western European market by participating in major retail programmes. Implementing GRASP provides you with a good basic social certification. is required also depends on the destination country, market conditions and market channel. Because fresh pineapples do not ripen after being harvested, the flavour and sweetness of the fruit is an important selection criterion for importers. Due to the perishable nature of the product this is a key issue. Good options include, Consult your contacts in Europe (build a network!) The bottom is again padded with a layer of plastic. GRASP is part of GLOBALG.A.P. Pineapple Recipes!! With which requirements must fresh pineapples comply to be allowed on the European market? The buying power of large retail chains is strong, particularly in the supermarket channel. If you'd like to learn how to grow a pineapple that will yield a sweet-tasting fruit, then you've come to the right place. Food-service (for example catering and restaurants) is a smaller channel for fresh pineapples, supplied by wholesalers and cash-and-carry. Select the varieties that are easy to cut, and add consumer information about peeling and cutting. Three quarters of the total trade value concerns direct import by the consuming market. tis put on a ship The European Commission has laid down phytosanitary requirements to prevent the introduction and spread of organisms harmful to plants and plant products in Europe. Implementing organic production and becoming certified can be expensive, so assess the market potential before making any investments. Especially the freshly cut and packaged pineapples are gaining in popularity. In general fair trade certification is losing importance in Europe. Pineapple hydrometer: this device has been developed to distinguish between pineapples exhibiting slight, medium and severe glassiness. What competition will you be facing on the European pineapple market? Work proactively with buyers to improve food safety, be transparent and remain up to date with regard to buyer requirements and regulations. For the export of organic pineapples to the European market, use a specialised importer, who understands the market and has access to niche markets with their particular requirements. Conserved pineapple: A large share of pineapples is consumed as conserved fruit, mostly canned. Select the European market that suits your company and product best. Although much of the pineapples are traded directly, the logistics of these trade flows are still mostly managed by the Netherlands and Belgium. THE PINEAPPLE has served as both a food and a symbol throughout the human history of the Americas. Always be prepared for changes in the European market. The growth of these countries goes at the expense of Panama. The pineapple (Ananas comosus) is a tropical plant with an edible fruit and the most economically significant plant in the family Bromeliaceae. For fruit importers, lowering the carbon footprint is becoming increasingly important as consumers and retailers are paying more attention to this topic. Brazil and Thailand do not export any significant quantities of pineapples, and the Philippines focuses on supplying markets in Asia and the Middle East. In recent years, the Thai production volume was overtaken by increasing volumes in China and India. In 2017, Costa Rica exported €758 million worth of pineapples to Europe all year round, which accounted for 83% of the total European import value. Most other pineapples are of the types ‘Smooth Cayenne’, ‘Sugarloaf’, and ‘Victoria’. To complement the range in supermarkets, European importers buy air-transported pineapples of the Victoria, Sugarloaf and Smooth Cayenne varieties from Africa. 543/2011, Codex Alimentarius Standard for Pineapples, Recommended International Code of Practice for Packaging and Transport of Tropical Fresh Fruits and Vegetables (CAC/RCP 44-1995), Codex General Standard for the Labelling of Prepackaged Foods (CODEX STAN 1-1985), Statistics Division of the Food and Agriculture Organisation of the United Nations, Global Social Compliance Programme (GSCP), study about trends in the fresh fruit and vegetables, buyer requirements for fresh fruit and vegetables, MRLs on the European Commission website on food safety, Sustainability Initiative Fruit and Vegetables, National Chamber of Pineapple Producers and Exporters. The United Kingdom, Germany, Italy, Spain and France are the largest consumer markets for pineapples in Europe, according to import and export statistics. Increase your chances with major buyers by reducing your company’s impact on the environment, and show them your efforts in the area of sustainability. These requirements are managed by the competent food safety authorities in the importing and exporting countries. European consumers have a preference for sweet pineapples with juicy flesh. Use the Netherlands or Belgium for multimarket access. Pineapples are sold primarily in retail stores. Visit important trade fairs to meet different type of importers and learn about their target group and supply strategies. Rainforest Alliance has become a common standard in the pineapple trade, because some of the largest companies such as Dole have adopted Rainforest Alliance as their preferred certification. Joining such well-established supply chains could offer the benefit of scale and experience, although it will decrease your independence. Smaller exporters from developing countries must seek to distinguish themselves with quality, price, and sustainability. For food preparation purposes, canned pineapples can substitute fresh ones. Whether GLOBALG.A.P. Delivery 7 days a week. In 2017, there was a good supply of pineapples and volumes to Europe reached 942 million tonnes. Production in Costa Rica is organised predominantly by large multinational companies. Costa Rica almost exclusively sells fresh pineapples of the MD2 variety. The food safety requirements for fresh pineapples are the same as for other fresh fruit and vegetables. Some of the processing takes place in Europe. If you are a producer and you have difficulty distinguishing your product or lack marketing strength, consider joining or supplying a multinational operation. Use storytelling to highlight the origin and producer of your products, and novel packaging and premium quality as methods for distinguishing your product from the rest. The pineapple is indigenous to South America, where it has been cultivated for many centuries.The introduction of the pineapple to Europe in the 17th century made it a significant … Which European markets offer opportunities for pineapple exporters? The increased attention to health and the environment is also generating interest in organically produced pineapple. to be one of them. Always remember that food safety is a major issue. After a decade of rapid growth between 1995 and 2005, total imports of pineapples into Europe have stabilised between 850 and 950 thousand tonnes in recent years. Table 1: CN commodity code for fresh pineapples. In order to supply processors in Europe, you must be able to deliver crownless pineapple. These companies operate their own plantations, packing houses, cold storage and other distribution facilities. They all import a net value of between €90 million and €120 million. How can I get fresh pineapples from West Africa on the European market? In the supermarket channel, there are well-established supply chains of large multinational companies, each with its own production facilities and sometimes using outgrowers, which deliver high volumes at low prices. Although the MD2 variety is the most popular, opportunities exist for other sweet varieties. Earn Clubcard points when you shop. Buyers in Europe tend to prefer long-term partnerships as a means of ensuring the supply and quality of products. These air-freighted varieties are in even greater demand when there is a shortage and sea transport takes too long. Get quality Pineapples at Tesco. Identify the food-safety management systems that are usually requested in your target market. Costa Rica’s production is still increasing, and yields are high (approximately 56 tonnes per hectare). How the U.K. became the first Western country to greenlight a coronavirus vaccine The U.K. has given Pfizer the go-ahead to distribute the world's first coronavirus vaccine backed by rigorous science. With the aim of avoiding health and environmental damage, the European Union has set maximum residue levels (MRLs) for pesticides in and on food products. What competition will I have to deal with on the European fresh pineapple market? Contact an experienced importer/distributor that has the right contacts with supermarkets. (1) musts (for example, legal requirements), which must be met in order to enter the market; (2) common requirements (which have been implemented by most competitors), with which you should comply in order to stay abreast of the market; and. intact, with or without crown, which if present may be reduced or trimmed, sound, i.e. Lesser known varieties are mainly sold in street markets, ethnic shops and greengrocers. It consists of a light frame, which holds the fruit in an upright position. Although it is the main variety destined for Europe, for small and medium-sized exporters it will be difficult to compete with the multinational suppliers that are active in Costa Rica. A rectangular collar is fitted between the shoulder and the lower end of the crown and fixes the pineapple securely in its compartment. Costa Rica, Brazil, the Philippines the world’s leading producers of pineapples. In the mid-1990s, Del Monte experimented with a new hybrid pineapple variety, MD2, which has an even sweeter taste, higher vitamin C content and a longer shelf life. Dubai is about 6 hours away from the UK, it depends where about in the UK, but it is normally 6 hours depending on how you travel. Dole Europe GmbH. and gaining in importance. The fruit absorb oxygen and excrete carbon dioxide and ethylene. What are the product characteristics of fresh pineapples on the European market? The pineapple (Ananas comosus) is a tropical plant with edible fruit. See also the: If the nature of the produce is not visible from the outside, the package must be labelled with the name of the product, and possibly the name of the variety and/or commercial name. class, size (code), number of units, net weight. From here the delicious pineapples are shipped all over the world. Most pineapples sold in the European market are Class I or Extra Class. Oranges, bananas, pineapples, dates, lemons etc. Through what channels can I get fresh pineapples from West Africa on the European market? Overall, the Netherlands is the largest importer of fresh pineapples, primarily because of its major seaports and its position as the main arrival port for large banana carriers that also carry pineapples. The pineapple to be tested is introduced together with the frame into a water bath; the degree of glassiness is determined from the immersion depth. The pallets are loaded into refrigerated containers and transported to the port. Until the mid-1990s, pineapple production and trade was dominated by the Smooth Cayenne variety, which is characterised by high sugar and acid content and which is well suited to canning. Glassy pineapples have an increased susceptibility to surface mold. However, this requires a lot of experience and good hearing. Competition is strong, especially when supplies are high. Many major markets such as Germany, Spain, the United Kingdom, Italy and France import directly from the country of origin. Cutting method: determination of glassiness by cutting a randomly selected sample at right angles to the core of the fruit, so that glassiness is clearly visible. A few specialised buyers provide extra opportunities for socially certified products. Focus on niche markets (for example socially responsible fruit, environmentally friendly or organic production) or specialties (such as baby pineapples). If the price for pineapples is very high, consumers are more likely to buy other tropical fruits. Fresh pre-cut pineapple has found a significant consumer group in Northern Europe and is a rapidly growing segment. General characteristics include the following features: See also the Recommended International Code of Practice for Packaging and Transport of Tropical Fresh Fruits and Vegetables (CAC/RCP 44-1995). General Marketing Standards of Regulation (EU) No. Compartment packaging (developed in South Africa): the carton is subdivided into rectangular compartments tailored to the particular dimensions of the different varieties and the bottom is lined with a 10 cm thick layer of plastic for accommodating the ends of the pineapples in order to prevent pressure sores. Buyers require new, clean, high-quality packaging that ensures proper protection for the produce. In addition, you (or your European importer) must apply for an import authorisation from organic control bodies. And information sharing meet both legal and non-legal requirements pose major obstacles to producers exporters! Accredited certifier, you must be price-competitive in every category is organised by! Europe tend to prefer long-term partnerships as a means of ensuring the supply and quality in order to another! Example, it is of questionable reliability products that are harvested with the rules and regulations to! 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