The idea is to bring the offline shopping experience online and provide a… Book for your seat before it's too late. All our content platforms are designed to cater to each of them in different, unique ways. From the beginning we have believed shopping for a lipstick or foundation goes beyond buying the product. Lighthouse India Fund III, an affiliate of Lighthouse Advisors, on Wednesday announced that it has invested Rs 113 crore to acquire a secondary stake in Nykaa, the Mumbai-based beauty ecommerce platform. Edited excerpts: What's the role of content in a specific e-com biz like Nykaa? Inventory Model: The company stores the stock of goods purchased directly from manufacturers. We used two accomplished actors known for their comic timing, Sumukhi Suresh and Gaurav Gera. Reportedly, Nykaa raised money through multiple rounds of funding. We provide variety of ticket options. Nykaa Business Model(Analysis): Nykaa is one of the rare companies which follow an Inventory based E-commerce model. Anti Ageing. Madhavi, Chief Officer – Content at Nykaa, has Senior-level Content Management experience with start-ups, specializing in beauty, health and wellness. Tags Nykaa User-Generated Content Madhavi Irani Expert Lives. 12.6K views. Expiry Date: 15 May 2023. Nykaa … We are seeing that on the newly launched Nykaa Network, our online community where likeminded beauty buffs can engage with each other, ask questions, and give product recommendations. COD Free Shipping People named Madhavi Irani. The super enriching cream will keep your hands & nails nourished, you will surely be coming back for more! Nykaa launches Nykaa Network to tap potential of user-generated content Madhavi Irani, Chief Content Officer of the online platform, tells BuzzInContent that in three months, over 200,000 subscribers have signed up for the Network where they can be updated with latest beauty trends Digital content has sought to replicate the offline shopping experience and provide as much information as possible, from how to apply the product to finding the right shade to suit your skin tone, and getting people to return to the site. Speaking on the inception of campaign, Madhavi Irani, chief officer, Nykaa Content says, "Makeup is the celebration of a woman's innate beauty, individual to each of us. Grooming Advice. Experience the old-world romance with the sun-drenched Jasmine blended with eccentric Neroli. Madhavi Irani, Chief Officer-Content said, “There has been no effort to push brand agendas or promote specific brands. Ltd. ©2020. Madhavi Airani. The Grand Awards Ceremony was a resounding success, ably led by Dr. Murtaza Khorakiwala, President BMA, Mr. M.D Agrawal, Imm. Madhavi Irani Chief Officer - Content at FSN E-Commerce Ventures Private Limited, Nykaa.com. A technology? Edited excerpts: What's the role of content in a specific e-com biz like Nykaa? Madhavi Irani has written for leading publications in India and overseas for over two decades. A lot of people have been wondering if Nykaa is a Chinese app. This all round effort led to one of the most successful liquid lipstick launches on Nykaa with 42, 200 liquid lipsticks sold since launch, and almost 850 pieces daily. Shop@Nykaa. READ ALL Grooming Advice. The free-spirited freshness of Freesia is mellowed down with the ever-so-sweet Vanilla, offering you a blend that give your hands a warm, fresh hug. Past President and Team BMA. Nykaa Business Model(Analysis): Nykaa is one of the rare companies which follow an Inventory based E-commerce model. HOME / MEN. 16.6K views. We have over 2 million views on the web series so far. Synjini Nandi. At Nykaa, we were one of the early movers to adapt Virtual Reality via our Virtual Makeover Tool, that allowed customers to virtually ‘try on’ shades of lipstick, foundation and eye makeup before making a purchase. On social, we captured the essence of each shade by shooting with models who encapsulated the mood of the shade, created a video and Beauty Book articles as well. This brings the total funding to $60 million for Nykaa. or. Country of Origin: India Country of Origin: India Experience the tropical vibes of swaying coconut trees that will instantly transport you to an exotic island getaway. https://www.socialsamosa.com/2020/01/campaign-face-off-nykaa-joy Stay Beautiful Always With The Best Anti-Aging Creams. Watch Queue Queue. Jasmine brings a delicate whiff of innocence, while Neroli adds a dash of enchantment to this beautiful blend. Explore the entire range of Face Oils available on Nykaa. You May Also Like. MI– Nykaa. Online beauty retailer Nykaa has announced raising Rs 165 crore ($24 million) of Series D round of funding from existing investors. Magnolia greets you with its opulent floral notes and White Tea gives your senses the much-neededserenity. Explore the entire range of Hand Creams available on Nykaa. By Akansha Srivastava | July 03, 2018. Sun Protection. But when done wrong it becomes just another fad.When companies start trying mass customization, they run the risk of going from phenomenon to fad. Madhavi Irani Chief Officer - Content | Nykaa.com. Content is one of the six pillars—that include brand partnerships, curation, omnichannel strategy, private label and marketing—that has contributed to Nykaa’s success. Picked from endless fields, the French Lavender sways its soft, fresh aroma in low breezes of Provence. Madhavi Irani Ex- Nykaa I Wellinformed I Population Services International I The Economic Times I The Times Of India I Telegraph Mumbai. Show comments . Thanks for subscribing to our newsletter. A woman should be able to endorse her own beauty. What role does content play to sustain the position of a leading Indian multi-brand beauty ecommerce retailer? Madhavi Irani – Chief Content Officer. The non-greasy cream helps soothe and calm your skin. Madhavi Irani, Chief Officer—Content, Nykaa speaks to Indianretailer.com where she reveals “a content consumer is a more discerning, evolved customer”. “We wanted to create a more fluid, open and inclusive narrative of beauty. Nykaa’s Edit Of The Best Dermat-Tested Moisturizers. Shop more Nykaa Naturals products here.You can browse through the complete world of Nykaa Naturals Hand Creams .Alternatively, you can also find many more products from the Nykaa Hand & Nail Creme range. Alternatively, you can also find many more products from the Nykaa Naturals Essential Oil range.. MRP: 350. Com is a completely transactional e- commerce site which has over 1000 brands. I would say content marketing has evolved to become the foundation of driving business growth, creating brand loyalty, stickiness and delivering value and ROI that’s distinct from the products and services that are being sold. Exclusive Eid Gifts for Him. Here are details about the Nykaa brand and things you should know about Nykaa online shopping brand. At Nykaa’s new launch in Goa, `The Beauty Bar’…a one-stop store for all your beauty needs, take a look at a wide range of imported and Indian brands in the beauty business…holistic face oils to keep the skin hydrated, foundation creams, sheer talcs, eye shadow in liquid and powder to highlight eyes, all kinds of multi-purpose products; “Nykaa’s new product range,” says Chief Officer Madhavi Irani, “is … See Photos. Sweet woody smell of honey dipped with the lush creaminess of Shea Butter will leave your hands the right of! 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